We collaborated with the Oliver’s marketing team to come up with creative solutions utilizing newly developed branding. Understanding the new space and its grand scale, let to a number of super graphic installations in the store’s industrial interior; while keeping the main focus of illustrating the companies mission to highlight their vendors in sharp focus. We also produced custom aged wood plank treatments for menu and blade sign elements, creating a unique rustic modern collection of signage that bring the brand package to life. Eastman Signs and Printing provided concept design, fabrication, and installation for this project on time and within the provided budget.